VP, Membership & Regional Growth

Company: Tennessee Society of Association Executives
Location: Baltimore
Posted on: February 1, 2025

Job Description:

POSITION SUMMARYUSA Lacrosse is looking for an experienced VP, Membership & Regional Growth who will provide strategic direction and leadership for all aspects of USA Lacrosse's membership products, services, and benefits. This role will oversee membership operations and regional development with the primary goal of engaging current members, driving new membership, and revenue growth, ensuring all members receive an optimal experience and value from their membership.In addition to membership, the VP, Membership & Regional Growth will oversee and manage member acquisition, engagement, retention, continually monitoring performance and recommending strategies to achieve business and mission targets. You will collaborate cross-departmentally to create conversion and lifecycle marketing strategies allowing USA Lacrosse to make data-driven business decisions to support and fuel the growth of the game with diversity, equity, and inclusion in mind.A Typical Day Looks Like---

• Provides leadership and strategic vision over all aspects of USA Lacrosse's membership products, benefits, and services.
• Analyzes current membership benefits and develops new and enhanced products and platforms to increase brand loyalty, brand recognition, and drive membership acquisition and retention.
• Leads collaboration efforts with internal teams to ensure all departments within USA Lacrosse are represented as a valuable benefit to our members.
• Works closely with the marketing and communications team to develop and continually evolve membership campaign strategies.
• Collaborates with internal team members to develop and operationalize key messages for members and prospective members.
• Works closely with the Business Intelligence team to conduct surveys and collect data to gain insight on the value of existing products and services.
• Collects and analyzes data to gain insights on utilization of membership benefits and performance of marketing campaigns.
• Provides oversight of the CRM and technology functionality to identify areas for improvements and enhancements.
• Provides strategic oversight and direction for regional sales activities and territory planning.
• Understands what members and prospective members are looking for to evolve membership offerings.
• Ensures a member-focused culture designed to fuel the growth of lacrosse.
• Keeps a continual pulse on industry best practices of membership programs.Is This You---
  • At least seven (7) years of progressively responsible experience in a consumer/member services, sales, or business development role.
  • Proven experience building and implementing strategies to increase and sustain membership.
  • Experience collaborating to develop and deploy membership conversion lifecycle strategies.
  • Proven ability to develop a product strategy and execute with demonstrated results.
  • Consumer focused mindset with the ability to collaborate with internal departments.
  • Ability to collect, dissect, and analyze data to understand trends for informed business decisions.
  • Intermediate to advanced computer skills with working knowledge of Microsoft 365 products.
  • Knowledge of CRM software's, such as Salesforce.
  • Ability to build and manage an annual budget.
  • Strong organizational skills with the ability to multi-task.
  • Strong relationship building skills.
  • Excellent communication skills.
  • Ability to work independently and as part of a collaborative team.
  • Ability to exercise discretion and handle confidential information.
  • Strong work ethic with a professional, customer-focused persona.
  • Ability to be flexible with work schedule for events.
  • Willingness to learn about the sport of lacrosse.
  • Ability to align with USA Lacrosse's Mission, Vision, and Values.Expected Hours of WorkThis position is generally expected to work Monday through Friday from 8:30am to 5:00pm and occasionally requires longer hours or weekend work as related to events. This is a hybrid position working from the Sparks, MD headquarters three (3) days a week with the flexibility to work from home two (2) days a week.Compensation & Benefits OverviewThe total compensation pay range ( inclusive of base salary plus annual incentive pay potential ) for this position is $160k to $200k, commensurate with experience.USA Lacrosse offers a competitive benefits package including, but not limited to,
    • Medical, Dental, and Vision insurance.
    • Company paid life and AD&D insurance and long term disability after one year of employment.
    • 403(b) retirement plan with employer contribution at one year of employment.
    • Generous PTO, company paid holidays, and parental leave.
    • Additional voluntary insurance options.
    • Discounts on USA Lacrosse merchandise.
    • Free onsite gym at HQ office.
    • Free parking.Travel RequirementsTravel may be necessary up to 25% of the time. Travel would involve car, train, or air.EEO StatementUSA Lacrosse is an Equal Opportunity Employer committed to providing an environment of mutual respect. All qualified applicants will receive consideration for employment without regard to any status protected under federal, state, or local law.
      #J-18808-Ljbffr

Keywords: Tennessee Society of Association Executives, Towson , VP, Membership & Regional Growth, Executive , Baltimore, Maryland