Product Director (Senior Manager), Bispecific Community Expansion Marketing

Company: Disability Solutions
Location: Horsham
Posted on: February 3, 2025

Job Description:

Johnson & Johnson is currently recruiting for a Product Director (Senior Manager), Bispecific Community Expansion Marketing for Johnson & Johnson's Multiple Myeloma bispecifics (TALVEY and TECVAYLI) located in Horsham, PA. This role will report into the broader TALVEY & Bispecific Market Access Marketing team.\rAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.\rFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.\rWe know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.\rAt Johnson & Johnson, we all belong.\rThe Product Director, Bispecific Community Expansion Marketing is a core member of the brand team accountable for understanding and implementing strategies to influence adoption of TALVEY and TECVAYLI in the Multiple Myeloma disease state, with a priority focus on the community setting. In addition, you will be responsible for driving the strategies to include development and implementation of marketing plans and initiatives, field force partnership and tailored solutions that help customers successfully operationalize and adopt bispecifics across new accounts. This position reports to the Group Product Director, Bispecific Community Expansion.\rProduct Description:Key responsibilities include:

• \r
• Leads development of comprehensive marketing plans, including strategy and messaging, to achieve community expansion business goals
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, field teams (including but not limited to Key Account Managers, Area Business Specialists and HEM sales teams), Learning & Development, Real-World Value & Evidence team, and key internal partners
• Develop content with learning and development team for account team / sales meetings and ongoing field development to support community expansion strategies
• Lead advisory boards, analytics and market research to generate insights for community expansion marketing initiatives in partnership with insights and analytics team
• Oversee evolution of bispecific operational narrative and messaging, and pull through to customized resources that instill confidence and accelerate operational readiness and adoption across new community and academic satellite accounts
• Oversee strategy and execution of GPO FFS programming in partnership with Oncology Portfolio Strategy & Execution team as well as GPO-centric messaging and education for TECVAYLI and TALVEY\r\r

Keywords: Disability Solutions, Towson , Product Director (Senior Manager), Bispecific Community Expansion Marketing, Executive , Horsham, Maryland