Digital Sales Specialist

Company: Great Western Malting Co.
Location: Washington
Posted on: February 3, 2025

Job Description:

Malteries Soufflet acquired United Malt Group in 2023, creating the world's largest malting company with an annual production capacity of 3.7 million tons of malt through 41 facilities in 20 countries, serving both industrial and craft brewers and distillers. Across the globe, our family of brands produce malt that is blended into some of your favorite industry-leading beverages and local craft brews.Our more than 2300 employees are proud of the rich heritage of our family of brands and are committed to incorporating sustainability improvements at every touchpoint of our supply chain. We celebrate the diversity of our people and together strive to create an environment where all employees are safe, welcomed and have a sense of belonging.OUR MISSIONOur passion is to innovate a sustainable malting ecosystem. Blending the intimacy of our local roots with the strength of our global reach, we serve as an essential link between agriculture partners and an increasingly diverse range of customers worldwide in beverage, food and beyond. In partnership with our customers we develop tailored, high-quality solutions that offer exceptional value to consumers around the world.OUR VALUESLeverage DifferenceBe AccountablePassion for innovationCultivate agile collaborationPOSITION SCOPEJoin the Digital Sales team at Soufflet Malt, supporting Country Malt Group functions to supply breweries and distilleries with premium raw ingredients. As an SEO Marketing Specialist, you will play a vital role in enhancing our webstore's relevance, ensuring it reflects our brand, product lines, and services effectively. Collaborating closely with the marketing team, you will optimize the customer journey, transforming visits to our eCommerce site into seamless and successful purchasing experiences. Leveraging your SEO expertise, you will position Country Malt Group at the top of search results, making us the go-to supplier for our customers when it's time to place an order.RESPONSIBILITIES

• Create and refine copy and asset management for our new webstore as well as future iterations.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.
• Use social media to distribute content and encourage external sites to link back to the site of the organization.
• Work with our Digital Sales and Marketing Team to drive SEO in content creation and content programming.
• Develop and integrate content marketing strategies.
• Drive targeted and loyal traffic to the website through effective community-building.
• Employ user experience (UX) and conversion rate optimization methods to turn visitors into active users.
• Continually check search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvements.
• Use advanced metrics and analytics to measure the success of a marketing campaign via the webstore.KNOWLEDGE SKILLS & ABILITIES
  • Minimum of 4 years of proven SEO experience, with demonstrated success in the North American market.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics) and ability to identify long-term trends in data.
  • Experience working with a Content Management System.
  • Strong business acumen.
  • Ability to manage conflicting priorities.
  • Excellent English communication skills, both spoken and written.
  • Advanced MS Office skills (PowerPoint, Visio, Word, Excel, Outlook, Teams).WORK ENVIRONMENT
    • Based out of Vancouver Headquarters with options for hybrid work or remote work from Mexico.
    • Requires availability to work within North American time zones.
    • Primarily operates in a standard office or remote environment.COMPENSATIONSalary: $65,381.77 - $98,072.67 per year.Newly hired incumbents are placed on the salary scale based on their education, training/skill, and experience, as applicable.Compensation and benefits package as follows:Paid time off up to 23 days a year.10 paid holidays.2 Medical plan options inclusive of RX coverage.Dental plan.Vision plan.Flex spending accounts (FSA).Company paid basic life insurance.Company paid STD & LTD.Voluntary Critical Illness, Accident and Life Insurance options.401(k) plan with employer match.Employee Assistance Program (EAP).Fitness subsidy.Tuition reimbursement.Employee referral program.Product discounts through our CMG Division and from various external vendors.
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Keywords: Great Western Malting Co., Towson , Digital Sales Specialist, Sales , Washington, Maryland