Senior Director of Brand Strategy

Company: VirtualVocations
Location: Baltimore
Posted on: January 29, 2025

Job Description:

A company is looking for a Senior Director, New Brand Strategy and Consumer Experience.

Key Responsibilities

Lead strategic and operational initiatives to enhance brand recognition through integrated marketing and engagement campaigns
Develop a clear and widely understood brand identity among internal and external stakeholders
Oversee an internal creative team to foster innovation and ensure the effectiveness of campaigns and outreach strategies

Required Qualifications

10+ years of operational experience in strategy, consulting, product management, brand strategy, or operations
Proven success in implementing consumer initiatives and service design across functions
Experience in strategic planning and consumer insights
Ability to work in a tech/product/data-oriented environment
Strong capability to cultivate brand and member-centric insights

Keywords: VirtualVocations, Towson , Senior Director of Brand Strategy, Executive , Baltimore, Maryland

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