Senior Account Director

Company: Taylor Corporation
Location: Alexandria
Posted on: November 16, 2024

Job Description:

Time Type: Full timePosted on: Posted 2 Days AgoJob Requisition ID: R22650Our Power.Unlimited Potential.Taylor Corporation has big plans for the future and we need talented leaders to get us there. We power the world's leading brands - and our employees' careers - by unlocking potential everywhere we see it. If you love to lead, are open to new ideas and inspire the best in others, we should talk. We're passionate about our work, we believe there is always a better way, and we're looking for professionals like you.Want to be part of something powerful? It's time to look at Taylor.Your Opportunity: Marketing General Incorporated (MGI), a Taylor Corporation company, is looking for a Senior Account Director to lead a dedicated team to deliver comprehensive marketing solutions for our association clients. In this role, you'll act as a trusted advisor, providing expert marketing strategies, managing budgets, and ensuring seamless execution of projects. You will oversee the implementation of marketing programs, monitor their performance, and drive continuous improvement. Additionally, you will spearhead strategic initiatives, contribute to the development of innovative products and services, and ensure the successful delivery of all marketing campaigns and initiatives for our clients.Your Responsibilities:

• Provide strong leadership and guidance to assigned account team, overseeing account and personnel management.
• Lead the strategic development and implementation of effective marketing plans in collaboration with the assigned account team, ensuring work is prioritized and allocated to meet client needs, project deadlines, and gross profit objectives.
• Manage client finances, including budget management, forecasting, and invoicing processes.
• Negotiate contract renewals with existing clients to ensure long-term retention of all clients.
• Evaluate all project concepts and program performance and ensure overall marketing effectiveness.
• Collaborate with the Sales team on new business efforts, providing strategic guidance or directly participating in sales discussions as needed.
• Develop and sell new, revenue-producing programs and services to clients, either directly or by assisting staff.
• Oversee the recruitment, selection, hiring, supervision, training, professional development, and mentoring of all staff in the assigned group.You Must Have:
• An undergraduate degree, or an equivalent combination of education and experience, with at least 10 years of total work experience. Preferably, this includes a minimum of 7 years in a senior role managing projects or teams within an association or marketing agency.
• Proven experience in people management and leading a team, with a demonstrated ability to motivate, mentor, and develop team members to achieve organizational goals and deliver high-quality results.
• Superior knowledge of direct response marketing and general marketing concepts, digital marketing, printing, mailing and data services industries.
• Must be able to operate a variety of office technology and have excellent PC skills to include Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication skills.
• Must demonstrate a professional demeanor, outstanding interpersonal skills, the ability to deliver quality customer services, excellent organization skills, strong attention to detail, and the ability to effectively accomplish multiple tasks.
• Superior analytical and problem-solving skills.
• Ability to personally manage or supervise project management to ensure that client projects are implemented on time and within budget.
• Must be available to travel locally and to out-of-town meetings when necessary.This role offers the flexibility of remote work.About Our CompanyOne of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services and expertise for individuals, businesses and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.Marketing General IncorporatedMarketing General Incorporated (MGI) specializes in helping associations and relationship-based organizations grow. Over the past 45 years, MGI has helped hundreds of organizations grow their membership, enhance engagement, improve retention, increase dues and non-dues revenue, and gain new insights through market research and analysis. Widely respected throughout the association and nonprofit community as a thought leader and preferred partner, we develop and implement customized strategic marketing plans with measurable ROI.The Employer retains the right to change or assign other duties to this position.Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.About UsTaylor Corporation is a dynamic, diversified company with big plans for the future - and your career. Join more than a company - become part of a family.Imagine a company whose core purpose is to create opportunity and security for its employees. That's us, that's Taylor.If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we should talk. We're passionate about our work, we believe there is always a better way, and we're looking for people like you.
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Keywords: Taylor Corporation, Towson , Senior Account Director, Executive , Alexandria, Maryland