Sr. Marketing Strategist

Company: SMPS Oregon
Location: Washington
Posted on: February 4, 2025

Job Description:

Remote from California, Oregon, or WashingtonWhat is the Middle of Six?Middle of Six is a woman-owned, women-led marketing consulting firm focused on the architecture, engineering, and construction (AEC) industry. We leverage our experience as in-house AEC marketers to support our clients with on-call resources which most often include proposal management, interview coaching, website development, branding, marketing collateral development, strategic planning, and graphic design. Our work has been recognized by the Society for Marketing Professional Services (SMPS) both regionally and nationally.Our full range of services can be found at and we invite candidates to check out our LinkedIn and Instagram feeds to get a sense of our work product and culture. We also have a podcast, The Shortlist, , where you can get a sneak peek at our team dynamics.In a nutshell, we are passionate about AEC marketing strategy and strive to create a work environment where we can add the most value for our clients while protecting work/life balance for our team. It's a special place.About the RoleThe ideal candidate possesses a competitive spirit, excellent writing and communication skills, sharp attention to detail, paired with strong organization and time management skills, and a helpful, collaborative mindset. Enthusiasm for AEC marketing and the ability to work both independently and as part of a highly functioning team are required to deliver success.More than 50% of our work is related to proposal development and interview coaching. As such, the Sr. Marketing Strategist's role is primarily to work with clients in developing high-quality, competitive, compliant, and timely proposal responses - often leading to interview coaching and supporting other strategic efforts to position clients for a win. You will not spend all of your time on proposals but being hands-on with pursuits should be a strong area of interest and expertise.Responsibilities include:

• Manage the full life cycle of the proposal response process from initial review and strategy to development, production, and submittal.
• Research, strategize, and develop content to effectively satisfy RFP requirements and promote the expertise of clients.
• Lead client meetings virtually (and very rarely in client offices) to provide leadership to their internal teams.
• Present proposal work to clients to gain feedback.
• Craft persuasive writing and strategic messaging.
• Develop content, including drafting graphics with support from Middle of Six designers, for marketing materials and presentations.
• Lead interview coaching including development of strategy and graphics.
• Proofread and edit technical information, client-submitted materials, and online content.
• Provide print vendor coordination and quality control management.
• Execute additional research and special projects, as needed.
• Meet deadlines through proper management of priorities, target dates, and asset/document procurement.But the role is not limited to proposals. We are often asked to support our clients with pursuit-adjacent marketing tactics which might include conducting a marketing audit, website audit, proposal audit, or social media audit and then implementing recommendations such as a brand refresh, updated brand messaging, digital marketing efforts, annual marketing planning, and updated or all-new websites. We have strong resources within our team to deliver all these services. Depending on the talents of each individual team member, we tailor their specific role to include areas of interest and professional development.Career growth. The Sr. Marketing Strategist's role is on a leadership path to Principal Marketing Strategist at Middle of Six. We understand that not every marketer aspires to obtain a principal-level role with all its responsibilities, and we respect and support that. At this time, we are looking for candidates who exhibit the skills and communication style suited for a senior position and the ambition to grow into a leadership role.Requirements:
• Bachelor's degree in Communications, Journalism, English, Marketing, Graphic Design, or similar.
• Minimum of seven years' experience in the AEC industry.
• Strong writing and editing skills with a passion for proposal development and winning work.
• Experience reviewing Requests for Qualifications (RFQs) and Requests for Proposals (RFPs) and determining proposal requirements, preparing proposal drafts, coordinating with stakeholders to obtain and review materials, and preparing final responses.
• Experience with design and visual communication.
• Proficiency using marketing and presentation software, including Adobe Creative Cloud (InDesign, Illustrator, and Photoshop), and Microsoft Office Suite (Word, Excel, PowerPoint, Teams, and OneNote).
• Proven ability to work collaboratively in both a remote and in-person team environment, meet deadlines, and efficiently prioritize work while adapting to our clients' working styles.
• Ability to accept feedback on, and make changes to, creative work.
• Occasional travel to client offices and to Western Washington for Middle of Six company meetings and events.How to ApplySend your resume, cover letter, and a link to your digital portfolio or work samples to . Please include "Sr. Marketing Strategist" in the subject line.About our Interview ProcessBuilding a great team is our top priority and we take a thoughtful approach to evaluating candidates. Typically, our interview process takes two to three months to complete. We will keep all candidates informed of our progress and our ultimate hiring decision.Our process is as follows:
• Resumes and work samples are reviewed as they are received.
• Candidates that pass the resume review will receive a 30-minute phone screen to learn about your skills and salary expectations. As a small business, MOS is exempt from listing compensation in our job advertisements, but we will be transparent about the salary range for this position with candidates that move beyond the screening interview.
• Candidates that pass the phone screen will move forward to a virtual video interview with Middle of Six principals to dig deeper into their skills and approach, and for Middle of Six to describe our work, client mix, and expectations for the role.
• Reference checks are completed.
• Candidates who move forward after the virtual interview will be invited to participate in an interactive work session with the Middle of Six team to assess working and communication style.
• An in-person meeting is anticipated for the top 1 or 2 candidates.
• Employment offer is made.Start DateMiddle of Six's annual team retreat is scheduled for May 28-30, 2025, in Suncadia, Washington. Ideally, our new team member would be onboarded in May and attend the retreat in person.
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Keywords: SMPS Oregon, Towson , Sr. Marketing Strategist, Advertising , Washington, Maryland